If you can’t measure it, you can’t manage it…
According to ITSMA and Vision Edge Marketing, 74% of marketers can’t measure or report how their efforts impact their business. However, with the rise of digital marketing, there’s no longer an excuse for failing to keep up with data. For marketing analytics to be useful, they must be tracked, watched, measured and applied in decision making.
If you’re not already tracking, measuring analytics and making marketing decisions based on real & current data…….it’s time to start……
Integrated with Google AdWords, you can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. Equipped with this knowledge you can better decide to where to invest your market budget and how to optimise the resources you have to reach your marketing goals..
Let Newcharisma otimise your Google Analytics platform and make recommendations that will bring you greater visibility, more leads and more money in the bank….
Tags: Analytics, Digital Marketing, Google