Who we are
Newcharisma started life as “The Sputnik-3 Project”, which later became the company Sputnik-3 Customer Centric Systems which focused on Sales Effectiveness solutions and was aimed implementing deep sales methodology and helping large organisations sell more effectively. Sputnik-3’s integration into it’s supply chain drove the business to become more involved in growth strategies and the generation of leads for new business. In order to focus on the Audience & Customer Relationship elements of
Business Growth Strategies (such as filling the sales funnel as per our logo), Newcharisma was born.
Idiom Definitions for ‘Sputnik moment’:
A Sputnik moment is a point where people realise that they are threatened or challenged and have to redouble their efforts to catch up. It comes from the time when the Soviet Union launched the first satellite, the Sputnik 1, and beat the USA into space.
The Russian word sputnik literally means “co-traveler”, “traveling companion” or “satellite”.
The Sputnik program (Russian: Спутник, which is translated as ‘companion’) was a series of robotic spacecraft missions launched by the Soviet Union. The first of these, Sputnik 1, launched the first human-made object to orbit the Earth. That launch took place on October 4, 1957 as part of the International Geophysical Year and demonstrated the viability of using artificial satellites to explore the upper atmosphere.
If you have the time, read up on Sputnik-3…it’s an interesting story!